Copy Writer Intern at Proost Beer (Grano69 Beverages)

If you have ever watched Shark Tank India Season 2 and rooted for a beer brand that dared to be different, you already know Proost Beer. Backed by Grano69 Beverages, this fast-growing beverage company is inviting aspiring writers to join its marketing team as a Copy Writer Intern in Gurugram. This is not just another content writing internship; it is a front-row seat to the making of a mass-premium beer brand available in 300+ cities across seven Indian states.

For law students and legal professionals, this role might seem far from courtrooms, but it offers a unique window into the legal and regulatory boundaries that shape alcohol advertising in India. Copywriting for beer demands mastery of suggestion without explicit claims, navigating advertising codes and consumer protection laws. This internship is a practical laboratory for anyone interested in media law, intellectual property, or FMCG compliance.

Inside Grano69's Marketing Engine: Why This Internship Demands More Than Words

Writing for a beer brand is not like writing for a tech startup. Alcohol advertising in India operates under a complex mix of self-regulatory codes, state-specific restrictions, and responsible drinking mandates. A copywriter must therefore craft desire without overstepping legal lines. Proost's positioning as "smooth, non-bitter, and highly drinkable" is a masterclass in this subtle art. As an intern, you will learn to write within these guardrails—a skill that is invaluable for anyone interested in entertainment, media, or consumer goods law.

"Grano69 Beverages, the makers of Proost Beer, is one of India's fastest-growing beer brands. Founded in 2017, Proost has redefined the beer experience with its smooth, non-bitter taste and exceptional drinkability."

That brand positioning did not happen by accident. Every can, caption, and influencer script is carefully engineered. The Copy Writer Intern will join a team that balances creativity with compliance, trend-spotting with brand consistency. You will not merely be writing; you will be decoding consumer psychology and regulatory boundaries simultaneously.

Decoding the Role: What a Copy Writer Intern Actually Does at Proost

The internship runs for 3–5 months in Gurugram and focuses on creating engaging content across digital and traditional platforms. Here is what you will own:

• Social media & digital campaigns: Write captions, taglines, and scripts aligned with Proost's bold, youthful personality.
• Marketing collateral: Develop product descriptions, ad copies, and promotional content that maintain consistent brand messaging.
• Collaborative ideation: Brainstorm campaign angles with designers and social media managers.
• Market research: Study consumer trends, competitor content, and emerging formats such as short-form video and memes.
• Influencer marketing: Assist in developing creative concepts for influencer collaborations.
• On-camera participation: Appear in content shoots, building your personal confidence and authentic communication skills.

This is not a passive, work-from-home content mill. You will be embedded in a fast-paced environment that expects you to think like a brand manager, not just a writer. The on-camera requirement signals that Proost values authentic, personable content over faceless copy.

Who Should Apply? The Skills and the 'Camera-Ready' Factor

The eligibility criteria are demanding but clear:

• Excellent creative writing and copywriting skills with a strong command of written English.
• A basic understanding of social media platforms and digital marketing mechanics.
• The ability to generate original ideas and collaborate in a fast-paced startup culture.
• A willingness to appear on camera for content creation.
• Prior internship, freelance, agency, or in-house experience is an added advantage, as is a portfolio of published work.

Notice what is missing: there is no strict degree requirement. This makes the role accessible to students of law, mass communication, English, business, or any discipline with a talent for words. For law students, the ability to parse complex language and craft persuasive arguments is a natural advantage in copywriting. In practice, however, a portfolio is non-negotiable—even if the job description says "preferred," hiring managers will ask for writing samples.

Why This Internship Is a Career Catalyst for Aspiring Brand Storytellers

Proost's rise has been meteoric, from its 2017 founding to a Shark Tank India feature and distribution across seven states. As an intern, you will work on live campaigns that become part of your professional portfolio. You will learn to write for real audiences, not classroom assignments. You will also gain exposure to influencer marketing, content shoots, and cross-functional collaboration—skills transferable to any marketing, media, or communications career.

For those interested in the legal side of branding, this internship offers a rare peek into how companies navigate advertising regulations. Lessons about permissible claims, consumer protection, and brand safety are directly relevant to a future career in media law, IP, or corporate compliance. The internship certificate and the network you build at a recognized, growing brand like Grano69 can open doors in the FMCG and beverage sectors.

Application Strategy: Your Portfolio, Email, and First Impression

The application process is straightforward but demands care. Send your updated resume and portfolio to hr@grano69.com with the exact subject line: "Application for Copywriter Intern – Gurgaon". A mismatched subject line may get lost in the recruiter's inbox.

Before you hit send, tailor your portfolio to the brand. Include samples that show:

• Social media captions with personality and a clear call-to-action.
• Short-form scripts or ad concepts demonstrating strategic thinking.
• Work that proves you can write engagingly about beverages, lifestyle, or consumer products.
• If you have no professional samples, create speculative copy for Proost—mock Instagram posts, tagline ideas, or a content calendar—and include it as a PDF.

Your email should be concise but memorable. Mention something specific about Proost, such as its Shark Tank appearance or expansion into Kerala, to show you have done your homework. Attach your resume and portfolio as PDFs, and proofread everything twice. In copywriting, typos are instant disqualifiers.

FAQs: Copy Writer Intern at Proost Beer

1. Is this internship paid?

The job posting does not specify a stipend. Some internships at FMCG companies offer a stipend, while others provide only a certificate and experience. Clarify the stipend structure directly with HR at hr@grano69.com before accepting.

2. What is the deadline to apply?

The LinkedIn posting does not mention a specific deadline. Since the role was posted recently and has already attracted applicants, interested candidates should apply immediately. Early applications receive priority in screening.

3. Can law students apply for this copywriting internship?

Absolutely. The role does not require a specific degree, and law students with strong writing skills, creativity, and an interest in branding or media law are excellent fits. The on-camera requirement also builds communication confidence that is valuable in litigation, transactions, and client counselling.

4. What should I do if I don't have a portfolio?

Build one quickly. Create sample social media posts for Proost Beer, write a blog on the Indian beer market, or share personal writing. The key is to show your thinking and tone. A well-crafted speculative portfolio can be more persuasive than years of irrelevant experience.